Top 10 Marketing Automation Tools for 2023

SEO and content marketing gurus are no strangers to automation tools like Ahrefs and SEMrush.

These tools help optimize content marketing strategies by targeting the right audience. 

Introduced two decades ago, marketing automation tools have revolutionized the digital industry.

Now, more than ever, businesses understand the power of automation to speed up processes, reach more customers, and close deals.

After all, performing repeated actions like data collection, analysis, and reporting manually can take you away from the actual aim – business growth.

When fed into an automation tool, these actions leave you and your sales reps to focus on creating campaigns that nurture potential customers and ultimately convert.

With that said, it’s crucial to understand the tools that can help you at a specific stage of business.

So, here is our list of the top 10 marketing automation tools you can’t go without in 2023. 

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Top 10 Marketing Automation Tools in 2023


Moosend works as a handy worker for markets like eCommerce and SaaS.

It works by using sophisticated website tracking and triggers, allowing you to send hit-on-the-nail- email campaigns to a contact who shows interest in your product or services.

It’s especially useful for potential customers who abandoned their carts.

You can also develop product recommendation campaigns based on product views using Moosend’s customer data management and collection features.

Not only does it increase your marketing effectiveness, but it also delivers in-depth reports on the campaign’s progress.


This marketing automation tool is for you if you’re a small-to-medium-sized business.

EngageBay is an all-in-one marketing, sales, and support CRM software with several features, such as:

  • Website chat
  • Social media management
  • Email marketing
  • Drag-and-drop builders (for emails and landing sites)
  • A/B testing
  • SMS marketing

And much more. 

EngageBay has two plans for users.

The Free plan offers 250 monthly contacts, branded emails, autoresponders, and much more. On the other hand, the Basic version costs $14.99 per month with 750 contacts and various other features.


GetResponse offers a low-cost email marketing package allowing users 1000 contacts, autoresponders, and themes.

There’s a premium version as well with undeniably powerful features such as:

  • Drip marketing
  • Contact scoring
  • Event-based automation

Although GetResponse works easily as a stand-alone tool, the best results are experienced in conjunction with email newsletters.


There’s no tool as comprehensive as OmniSend.

Why do we say that? Because of its omnichannel functionality.

For example, with OmniSend, you can add several channels to the same automation workflow. From email, SMS, and push notifications to Facebook Messenger, it covers everything.

All in all, you can create an immersive experience for customers that automatically sends them the message through their chosen channel.

OmniSend has advanced features, too, including targeting, split automation, and drag-and-drop builder. 


Email is one of the many components of marketing automation.  

Another must-have component is effective communication with customers.

ManyChat is the chatbot you can utilize to communicate with your audience on Facebook Messenger, Instagram DMs, WhatsApp, and SMS. 

ManyChat has several bot templates with easy-to-use interfaces.

The best part?

You can sync the information obtained through customers with your preferred CRM and other relevant apps. 


One of the most common challenges businesses face is performing redundant tasks manually.

ZapUp puts this problem to dust.

ZapUp can be linked with over 200 apps, enabling you to transfer data, send, and map between apps.

In addition, this marketing tool offers an intuitive dashboard through which you can easily update, remove, or delete app connections and track app communications.

It’s also useful to increase productivity and boost efficiency by providing insights on workflows and sales and marketing processes. 


The key feature that makes SendinBlue preferable among marketers is its ease of use regardless of expertise.

It’s one of the reasons why inexperienced and seasoned marketers both leverage this marketing automation tool.

So, what can you do with SendinBlue? 

  • Build mobile-friendly email campaigns from scratch or through pre-made templates
  • Carry out SMS marketing campaigns

Other features include reporting and lead scoring. 


Marketo offers an all-in-one marketing automation solution that works on any channel and every engagement.

This claim was strengthened after Adobe acquired this automation tool.

Now, Marketo is the preferred tool of choice to handle adverts for social media to account-based marketing among large marketing companies.

With the list of tasks that it makes hassle-free, Marketo should be among your top choices in 2023. 


Tailored for B2B marketers, Pardot offers support for B2B analytics and account-based marketing solutions.

It also partners with SalesForce, making it a part of comprehensive product suites that helps sales and marketing reps work effectively. 


As a leading automation tool that offers favorable solutions for planning and strategizing social media content in advance, CoSchedule is already on the list of marketers in 2022.

If it isn’t in yours, leverage its featureful list of functionalities to make the most of your marketing campaigns in 2023.

With CoSchedule, you can get a bird’s eye view of the end-to-end social production.

The tool also provides analytics and suggestions to reuse, create, and utilize content that clicks with your audience. 

So, now that you know the list of marketing automation tools for 2023, you’re in a better position to compete in the industry. 

Which tool do you think will help you the most?